Blue ocean strategy case study service nsw 3 1 introduction blue ocean strategy1 has been used extensively to transform the public sector around the world at a local, state and national level. Red ocean is older and known including things such as competition, rules, and market dynamics. Core competences are important for the performance and success of the company goddard, 1997. Tru group inc blue ocean strategy belongs in the dead sea. But, contrary to the approach of ocean strategy, should do so by thinking about market environment shifts, how these could impact customer sets, and whether those. Sep 26, 2016 the strategy canvas provides a highly visual tool to help look at future options. Blue ocean strategy, the global phenomenon that has sold 3. Use features like bookmarks, note taking and highlighting while reading blue ocean strategy, expanded edition. Welcome to blue ocean strategy were thrilled to have you on board. A key aspect of the blue ocean strategy is the concept of value innovation which as originally presented by the two authors in the 1997 article value innovation the strategic logic of high growth hbr 75. Buku blue ocean strategy, profesor kim, adalah salah seorang ahli manajemen strategi. Competing in overcrowded industries is no way to sustain high performance. Blue ocean strategy formulation the four principles of.
Based on a study of 150 strategic moves spanning more. This book should be interesting for corporate strategy decision influencers, including executives, strategy analysts, corporate entrepreneurs, business owners, and strategy consultants. How to create uncontested market space and make the competition irrelevant by w. Essay about blue ocean strategy 825 words bartleby. The result is that in more and more industries, supply is. Interested to know what executives have to say about their blue oceans. The real blue ocean strategy opportunity is to create blue oceans of. You may or may not agree with the central philosophy, but you will be inspired. Companies should instead look for new market space and ways to reinvent the industry. This post defines blue ocean strategy and explores a few examples while pointing out the five main risks of pivoting in the search for a rich blue sea without competitors.
May 02, 2018 the blue ocean strategy represents a theory concerning the business strategy created by two professors namely w. Blue ocean strategy how to create uncontested market space and make the competition irrelevant boston. Chan kim and renee mauborgne are professors of strategy at insead and codirectors of the insead blue ocean strategy institute. Knowing a winning business idea when you see one, hbr 2000 4. Blue ocean strategy can be found on amazon blue ocean strategy. How to create uncontested market space and make the competition irrelevant, a. This post defines blue ocean strategy and explores a few examples while pointing out the five main risks of pivoting in the search for a. Value innovation strategy competes in an uncontested market space. Blue ocean strategy is based on scientific research and a course at insead. Blue ocean strategy and sustainability for strategic. Ocean strategy has been introduced by kim and mauborgne 2004a which rapidly gained worldwide publicity. So powerful is blue ocean strategy, in fact, that a blue ocean strategic move can create brand equity that lasts for decades. Matthew ellis business 109 section 22 10112015 professor jasso citation. List the factors the customer cares about, and current dimensions of competition.
A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. Blue ocean strategy create uncontestedmarket space makethe competition irrelevant create and capture new demand break the value. Blue ocean leadership was created by worldrenowned professors chan kim and renee mauborgne. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute. Download a pdf of this article and check back next tuesday for how to see your leadership reality.
We share interviews, case studies, and various competitions and events on blue ocean. We share interviews, case studies, and various competitions and events on blue ocean strategy, blue ocean shift and blue ocean leadership. They are the authors of blue ocean strategy, which has sold over 3. Blue ocean strategy, strategic thinking, red ocean, innovation, concept. Blue and red ocean strategy perheyrittajyys family business. Blue ocean strategy is the most successful book on business masterplanning the economist a great read for any leader looking to get a real edge in business and establish a real competitive advantage in the market. Furthermore the blue ocean strategy was awarded with. Chan kim and renee mauborgne, published by harvard business school press, boston, massachusetts, 2005, isbn 97815996192. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. The strategy canvas provides a highly visual tool to help look at future options. The profit is much easier than the rivalry with the competition on existing markets. Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking away from the competition. She is qualified by the blue ocean strategy initiative center london, in blue ocean strategy concepts, tools and frameworks and specializes in helping organizations create their blue ocean strategy future. Blue ocean strategy and why you should be using it.
Chan, mauborgne, renee, mauborgne, renee a download it once and read it on your kindle device, pc, phones or tablets. Blue ocean strategy is a method of creating business strategy of the enterprise, which was described in a book by w. A read is counted each time someone views a publication summary such as the title, abstract, and list of authors, clicks on a figure, or views or downloads the fulltext. We believe that blue ocean strategy will send you on the right path towards creating your own uncontested space. Jul 16, 2015 a key aspect of the blue ocean strategy is the concept of value innovation which as originally presented by the two authors in the 1997 article value innovation the strategic logic of high growth hbr 75. Based on an eponymously titled book, this strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
Authors deal with the phenomenon of blue ocean, a market space occupied by few companies where they have little. Blue ocean strategy is based on the idea that every enterprise can achieve higher profit by creating new demand in noncompetitive market so called blue ocean. The risks of following a blue ocean strategy the adaptive. The buffer blog has exposed a blue ocean strategy by harnessing acumen for research and compiling data. The same way that blue ocean strategy can create uncontested market space, blue ocean leadership can unleash the ocean of untapped talent and employee potential in organizations. Using bos to create new market space in sustainability. This collection of work by globally preeminent management thinkers w. The namesake blue ocean means untouched waters, or no competition whereas red ocean is a market in which competition is at each others throats, spilling blood. Those who want to create a blue ocean strategy for their company must focus on value innovation that makes the competition irrelevant by the simultaneous pursuit of differentiation and low cost, thus creating a leap in value for the customers and an uncontested market space for the company. Blue ocean strategy how to create uncontested market. Most prominently, since 2009 the malaysian government has implemented a national blue ocean strategy to lift the living standard of the country and to. The blue ocean strategy book has been sold over 3,5 million times, was published in 43 languages and is a bestseller across five continents. All in all, blue ocean strategy is a book worth reading.
In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Blue oceans denote all the industries not in existence today the unknown market space, untainted by competition. Chan kim is a professor of strategy and management at insead and. The book titled blue ocean strategy is not helpful to management dont buy it and if you already have it dump it. Insead knowledges articles, blog posts and videos provide highly actionable takeaways for. Chan kim and renee mauborgne present the reconstructionist approach where ideas and actions of individual players can shape the economic and industrial landscape 74. May 27, 2014 for that there is nothing better than something called the blue ocean strategy. Leadership and management in international context tutor. Blue ocean strategy presents a systematic approach to making the. Blue ocean strategy is a new way of thinking a movement away from a competitive mindset.
Sep 24, 2017 blue ocean strategy requires a different mindset. Innovation, new market space and creating demand are central characteristics. Achieved via the delivery of features that have a highest marginal benefit to customer needs. The namesake blue ocean means untouched waters, or no competition whereas red ocean is a market in which competition is at each others throats, spilling blood therefore red ocean. Of the many strategic planning models that exist, the blue ocean strategy could be considered the pacifist of the group. This concept is the simultaneous pursuit of both differentiation and low cost, which in turns results in value for all. Chart a path to creating uncontested market space and winning the future. The real opportunity is to create blue ocean for uncontested market space. How to create uncontested market space and make the competition irrelevant kindle edition by kim, w. View the entire blue ocean leadership series here w. We would like to show you a description here but the site wont allow us. Chan kim and renee mauborgne in their bestselling book of the same name.
Furthermore the blue ocean strategy was awarded with the best business book of 2005. Blue ocean strategy merupakan buku pertamanya yang langsung laris manis diserap pasar di pelbagai penjuru dunia. Blue ocean strategy is a book published in 2005 and written by w. In this article you will learn how to make your competition irrelevant and have sales and profit. The on the blue ocean strategy essay 1969 words 8 pages. The most appropriate unit of analysis is the strategic move, the set of managerial actions and decisions involved in making a major marketcreating business offering. Blue ocean strategy including examples and pdf download. Blue ocean strategy is a strategy that advice companies to go to a new market, which interest customers and avoid competition from the existing market. Reviewing the blue ocean strategy universiteit twente.
Blue ocean strategy formulation the four principles of strategy formation this blog article is a summary of the book by w. Management can and should be visionary in formulating strategy. In contrast, blue ocean strategy originated from a study that took place over 10 years and analyzed company successes and failures in more than 30 industries. This blog article is a overview of some of the key points of the book by w. Blue ocean strategy notes matthew ellis business 109.
Chan kim and renee mauborgne the theory is pledging for the creation of a new market space, the blue ocean, as a main technique for the realization of a significant and profitable growth of the company. Profits and growth as an industry grows can diminish in a. Companies pursue blue ocean strategies to make competition irrelevant. Blue ocean strategy introduces analytical tools to minimize risk. The four pillars of blue ocean leadership insead knowledge.
Free ebook blue ocean strategy download buku, ebook gratis. The blue ocean strategy represents a theory concerning the business strategy created by two professors namely w. Cost savings are made from eliminating and reducing the factors an industry competes on. The concept of blue ocean strategy first took the business world by storm in 2005 when authors w. Some strategic planning models are based on theories that dont quite pan out during gotomarket executions. Blue ocean strategy ppt slides linkedin slideshare. Very few businesses reach the transparency level that buffer openly embraces.
Rather than competing within the confines of the existing industry or. Pdf impact of blue ocean strategy on organizational. Critique of blue ocean strategy by tru group inc strategy consultants ocean strategy, red or blue, belongs in the dead sea. In blue oceans, demand is created rather than fought over.
In this article you will learn the plan they outline for how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. This was a blue ocean opportunity staring them in the face. Adjust contrast of a pdf free closer to the eye of. Importance of the blue ocean strategy to a business. Using blue ocean strategy to reduce new product failure. Chan kim and renee mauborgne, the writers of the 2005 book blue ocean strategy. Sep 23, 2014 download a pdf of this article and check back next tuesday for how to see your leadership reality. Pdf this study is based on the pros and cons of the blue ocean. Chan kim and renee mauborgne wrote a bestselling book, blue ocean strategy, which has been translated into 43 languages. It requires the right research, patience and focus. The strategy canvas visualizes the current state of the industry and shows how a blue ocean strategy differs from incumbents.
The premise of the book is that companies can succeed by creating. Red oceans, blue oceans, and your blog there are two types of oceans in this world, according to authors w. The theory is focuses on the creation of a new market space, the blue ocean, as a main technique for a significant and profitable growth of the company. Pursue the strategy of differentiation and low cost simultaneously.